Wakamatsu Syuzo Co., Ltd. is a manufacturer and distributor of sho-chu, a distilled liquor often known in the West as “Japanese vodka.” At the core of the Company’s management policies are the concepts of always looking at our business from the customer’s perspective, and of responding quickly to changes in customer preferences. The operating environment of the Japanese liquor industry is now changing dramatically.

Up to now, developments in market needs have been slow, and simple in nature. Now, however, we have entered an era where change is unprecedentedly rapid, and in such circumstances we cannot afford simply to respond to changes after the fact. To truly meet our customers’ needs we must display the ability to develop innovative products while, of course, never deviating from our high quality standards. By leveraging our efficient production system, together with the superior capabilities of our marketing staff in sales promotion planning, and the close support system provided by our sales force, we are confident of continuing to enjoy our customers’ trust and maintaining our steady growth into the future.

Revere heaven, love mankind.

Creation of five values
1　Character of value–Hone your skills.
2　Colleagues of value–Work hard together.
3　Company of value–Contribute to society.
4　Work of value–Grow and prosper.
5　Reward of value–Be well off.